Breeders’ Cup Tickets at Del Mar in Hot Demand Beginning March 6
Located just north of San Diego, Del Mar is preparing to host its first Breeders’ Cup Nov. 3-4, 2017. Horse racing’s premier event is still eight months away, but organizers are already buoyed by advanced ticket sales that put it well ahead of last year’s event at Santa Anita. The Breeders’ Cup organization is anticipating more than $14 million in ticket sales, easily eclipsing last year’s $9.6 million sales volume at Santa Anita, despite a much larger seating capacity at the Los Angeles-area racetrack.
The Breeders’ Cup released detailed ticketing information Feb. 28 for the 2017 Breeders’ Cup World Championships. Beginning March 6 at Noon EST / 9 a.m. PST, fans will be able to purchase tickets online and view seating options at www.BreedersCup.com/Tickets or by calling the ticketing office at 877-849-4287. A special ticket pre-sale will be conducted in the days prior to the March 6 on-sale date. Fans are encouraged to sign up now at dmtc.com/season/breeders-cup for pre-sale access as demand for tickets to the 2017 World Championships is expected to be high and reserved seating is likely to sell out quickly.
The Breeders’ Cup at Del Mar will have a cap of 37,500 attendees per day. Breeders’ Cup and Del Mar are investing approximately $4.5 million to create more premium seating options and enhance the on-site experience for fans and participants with an upgraded video board and flat-screen TV’s for all Turf Club tables. A total of 2,700 new, premium hospitality seating options will be added, costing upwards of $1,375 for viewing 13 races over two days. Additional temporary Trackside Luxury Chalets and temporary box seats are also being added. The temporary structures will be situated in a newly created “Chalet Village” at the west end of the Stretch Run and will accommodate 1,800 guests in two double decker structures, each with its own catering, wagering, and restroom services. Additionally, 900 box seats are being added to the Clubhouse and Stretch Run sides of the facility.
The Infield will be fully utilized and enhanced with a new area, ‘The Beach.’ The sanded area will provide a fun atmosphere for up to 250 people on the inside rail with casual seating, umbrellas, a video screen, and private bar. The Pacific Pavilion will also offer table seating for up to 1,300 people. In keeping with Breeders’ Cup’s commitment to partnering with the local community to curate unique, locally-inspired experiences, a Taco & Tequila Festival is also being planned for the main Infield area.
“We are thrilled to bring Breeders’ Cup to Del Mar for the first time this fall,” said Craig Fravel, Breeders’ Cup president and CEO. “Together with Del Mar Thoroughbred Club and the local Del Mar, Solana Beach, and San Diego communities, we have been working tirelessly to enhance every element of the fan experience and ensure that fans enjoy the best that the sport and the local area have to offer.”
Single-day ticket prices range from $35 to $375 on Friday and $50 to $500 on Saturday. Two-day packages ranges from $85 to $1,875. All tickets will be sold in advance of the event—there will be no walk up sales available for either day of the Breeders’ Cup.
The Breeders’ Cup will offer complimentary shuttle service to the track from three to four offsite parking areas. Parking on-site at Del Mar will be limited and only available to those with official parking credentials. All on-site parking will be sold in advance. Designated taxi and Uber drop-off and pick-up locations will also be provided.
In addition, the Thoroughbred Club is planning multiple activities, from a 5k race and concert series to a golf tournament at Torrey Pines, to help transform a weekend racing event into an extended vacation.
“Right now we have 24 different events we’re considering, and Santa Anita only did a handful,” said Craig Dado, executive vice president of the Thoroughbred Club. “We’re really trying to step it up because the big objective is we want the Breeders’ Cup to come back.
“We figure the more we can entertain the fans and show them what a special place Del Mar is, the more they’ll want to come back,” Dado said.